Adam Goldenberg was practically born an entrepreneur. He founded his first company, Gamer’s Alliance, Inc., when he was a teen and sold it to Intermix Media two years later. He then joined Intermix Media and became the youngest Chief Operating Officer of a publicly traded company in history. Later on teamed up with his friend and business partner Don Ressler by founding online fashion brands including their first, Intelligent Beauty. Goldenberg is now, along with Ressler, the Co-Founder and Co-CEO of TechStyle Fashion Group.
Before 2016 Techstyle Fashion Group had been named JustFab. The name change was explained by Adam Goldenberg as a way to emphasize that it is a technology company. He went on to explain that when they founded JustFab they were focused on proving fashionable clothing at affordable prices. While that is still what they deliver they also want to communicate that they are a brand building platform that makes use of detailed data and personalized services on techstyle.com. The new name, he said, reflects Silicon Valley meeting Fashion Avenue.
When a startup achieves $1 billion in valuation it is nicknamed as a Unicorn. Techstyle Group achieved this valuation in 2016 after just 6 years in business at https://www.businessoffashion.com/articles/tags/people/adam-goldenberg. Adam Goldenberg has said that while his company has achieved that valuation it hasn’t changed how they go about doing their business. the company is still focused on providing the same value proposition and on-trend, fashionable clothing.
In 2014 Adam Goldenberg was named by “Built in Los Angeles” as one of the three LA CEOs you need to know. JustFab was already taking over the fashion industry and changing the way it operates. In the interview on cnbc.com that Goldenberg had with the website, he pointed out how they are very metric-driven and keep a close eye on their numbers. He believes in sharing this data transparently in the company as a way to progress the company forward.