Lori Senecal Taking CP+B to new heights
During her acceptance speech when she took the Global CEO role at Crispin Porter + Bogusky (CP+B), Lori Senecal insisted that she would advocate for teamwork and uphold the company’s mission. Her speech depicted an astute leader and a person of enviable personality. Evidently, Lori understands the power of collaboration within a company. It’s said that a leader should have only one talent, that is, they should be able to identify other people’s talents and allocate jobs based on skills and capacities. Well, Lori Senecal is a multi-talented frontrunner, and this is why she flawlessly fits my definition of an exceptional leader.
Determined, confident, charismatic and well-versed, if you had to describe Lori Senecal in four words upon meeting her, that is what would come into mind. With her is a legacy of a woman who rose from obscurity to the echelons of business influence. Before joining CP+B, Lori worked on numerous global accounts like Coca-Cola and Nestle. Over the course of her career, Lori embraced strategic plans that accelerated the brands she used to work for to global growth. Her leadership skills led to the profitability of companies that once had a record of lacklustre performance. So indelible is her mark on business landscapes that she has attracted the attention of top magazines and papers.
She has been described as innovative and open-minded. It is a fact that a leader should be an all-round person and Lori is no different. She has interests in entrepreneurship, politics and has a unique liking and taste for technology and photography. Additionally, when called upon Lori always plays a pivotal role and gives every task a touch of creativity. Her progressive track record in all the companies she worked for shows that she has cautiously mastered the art of Gentrification. What’s more, the exceptional CEO knows that for her to succeed, she must accentuate on the power of clarity and a need for a detailed calculated plan in her company. Source: fast company.
As the CEO, she ensures CP+B continues with is growth speed. Also, she has to ensure coordination of the firm’s eight international offices and guarantee further development. So far, Lori has surpassed all expectations, and the company is performing outstandingly in the global arena. In fact, the company currently impacts millions of clients every year. What’s more, the company has expanded its global presence by setting up its offices in places like Beijing. In a nutshell, Lori is reflective of what is expected of a leader, and we should expect to see more from her.
You can also check out her linkedin.
For more info visit: https://www.crunchbase.com/person/lori-senecal-2#/entity