The Little Lip Balm that Could: EOS

The Evolution of Smooth (EOS) brand of lip balms has fast become a Millennial favorite. This brand stands out through its distinctive packaging and fun flavors. The orb shapes close with a decided click that helps to set this balm apart. Not only is it a successful beauty product, it operates with a very successful business model. In fact, the success that EOS lip balm has enjoyed during its brief lifespan is the envy of many firms throughout various industries. By taking on the very staid lip care market segment and filling a gap with their forward-thinking project, EOS has surpassed even Chapstick in sales.

The founders of EOS ( saw that the lip care segment was presented as a utilitarian project rather than part of a beauty routine. By creating a lip care product, not a lipstick or other makeup item, EOS was able to bridge the gap between medicinal lip care and tinted products. EOS lip balm does provide lip care and moisture, helping its users to avoid uncomfortable and unsightly chapped lips, but it also fills a beauty need. Users report that they consider lip care a part of the daily beauty routine and EOS serves that role nicely and effectively.

It was seven years ago that small orbs of lip balm began appearing on shelves of store such as Wal-Mart and Target. Per a recent Fast Company article, it is projected that EOS annual revenue will top $2 billion by the year 2020. It has been recently reported that the company moves over one million units of product per week. The EOS start-up model analyzed the available market data and found a gap in the lip care segment; by filling this void with a fun and natural product that appeals to Millennials they hit a home run. Natural ingredients are the future of beauty and personal products and EOS is leading the way. This company is one to learn from and keep watching!

EOS Lip Balm – Offering Something New And Innovative To The Consumers In Oral Care Segment

EOS Lip Balm is one of the most popular lip care products in the market today and is the second most sold lip care product in the United States. The lip care segment was for long dormant, but as soon as the EOS Lip Balm was introduced, the section breathes a fresh air as the EOS Lip Balm is entirely different from the products already available in the market, including Chapsticks that was long the norm in the lip care segment.

EOS Lip Balm has cleaned off the shelves of Target, Walgreens, and Walmart as soon as it entered the market. Currently, is the second most sold lip balm in the market after Burt’s Bees, and that might change in the future. As the lip care segment is expected to grow to the size of $2 Billion by the year 2020, EOS Lip Balm has many new and innovative plans for a pipeline for the segment. Many of the famous celebrities like Miley Cyrus, Christina Aguilera, and Kim Kardashians are also spotted using the EOS Lip Balm, which added to its popularity.

Sanjiv Mehra, who serves as the managing director at EOS and is also one of the co-founders, said in an interview that the company was from the beginning committed to bringing something fresh and unique to the otherwise highly lazy and dormant lip care segment. The EOS Lip Balm is made especially for the women as the company in its research found that the women use lip care balm as a part of their beauty care regime. Thus, it only made sense for the company to craft a product that is beyond what is already offered on the market. EOS Lip Balm offers a wide variety of flavors in its lip care segment, such as mint, honeydew, grapefruit, green apple, cherry, strawberry, and more.

EOS products are available online, check out the links below: