EOS Lip Balm – Offering Something New And Innovative To The Consumers In Oral Care Segment

EOS Lip Balm is one of the most popular lip care products in the market today and is the second most sold lip care product in the United States. The lip care segment was for long dormant, but as soon as the EOS Lip Balm was introduced, the section breathes a fresh air as the EOS Lip Balm is entirely different from the products already available in the market, including Chapsticks that was long the norm in the lip care segment.

EOS Lip Balm has cleaned off the shelves of Target, Walgreens, and Walmart as soon as it entered the market. Currently, is the second most sold lip balm in the market after Burt’s Bees, and that might change in the future. As the lip care segment is expected to grow to the size of $2 Billion by the year 2020, EOS Lip Balm has many new and innovative plans for a pipeline for the segment. Many of the famous celebrities like Miley Cyrus, Christina Aguilera, and Kim Kardashians are also spotted using the EOS Lip Balm, which added to its popularity.

Sanjiv Mehra, who serves as the managing director at EOS and is also one of the co-founders, said in an interview that the company was from the beginning committed to bringing something fresh and unique to the otherwise highly lazy and dormant lip care segment. The EOS Lip Balm is made especially for the women as the company in its research found that the women use lip care balm as a part of their beauty care regime. Thus, it only made sense for the company to craft a product that is beyond what is already offered on the market. EOS Lip Balm offers a wide variety of flavors in its lip care segment, such as mint, honeydew, grapefruit, green apple, cherry, strawberry, and more.

EOS products are available online, check out the links below:

http://www.ebay.com/bhp/eos-lip-balm

http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245